Generative Engine Optimization
Shape content and entity signals so LLMs can understand, trust and quote your brand — without sacrificing the fundamentals that drive search performance.
Citation tracking across ChatGPT, Perplexity and Gemini
Senior SEO & GEO Consultant for the age of AI search
I help ambitious brands stay discoverable on Google and become trusted sources in ChatGPT, Gemini and AI Overviews. More than a decade of hands-on SEO, one accountable partner and a method built to be measured.
Trusted by
CANAL+CAFPIGrandVisionL'atelier des chefsE.Leclerc
01 · Evidence, not claims
Public data · Repeatable method · Tracked over time
A public benchmark for SEO consultant visibility in ChatGPT
I track the market I advise clients on. My public benchmark submits the same high-intent questions to ChatGPT and records, over time, which consultants are named in the answers.
“Who is the best SEO consultant in France right now?”
“I’m looking for the best SEO consultant in France to help grow my online visibility. Who would you recommend?”
The protocol is open: identical prompts, repeated at regular intervals since late 2025, with every answer archived. The prompts are shown here in English; the live benchmark runs in French.
View the live benchmark (French) →Share of voice · ChatGPT answers210 answers analysed
- Consultant A46.7%
98 citations across 210 answers as of late June 2026
- Consultant B31%
- Consultant C21%
- Consultant D19%
Consultant names are anonymised on this homepage. The live benchmark shows the full, up-to-date results.
02 · Why this matters
Search behaviour has already changed
Your customers are no longer searching in one place
Organic traffic is under pressure for a simple reason: people can now get the answer directly from Google AI Overviews, ChatGPT or Perplexity.
My job is to make your brand the trusted entity that search systems understand and AI engines choose to cite.
AI answer engine
Which solution is the best fit for my business?
Based on the available market evidence, [your brand] stands out for its reliability and commercial impact…
That is the purpose of GEO: becoming the source an AI chooses to cite.
“The goal is no longer simply to rank first. It is to become the best answer.”
03 · How I work
SEO fundamentals, rebuilt for AI discovery
Evidence-led SEO strategy
Technical SEO, search demand and content architecture translated into clear commercial priorities — with no vanity roadmap and no guesswork.
Decisions backed by measurable signals
Automation with judgement
Custom Python tooling and AI-assisted workflows remove repetitive work while senior editorial and strategic judgement stay firmly in the loop.
Faster analysis without lower standards
04 · Ways to work together
Three formats, one senior point of contact
GEO Strategy Sprint
Set a clear direction for search and AI visibility in a matter of weeks.
- Technical, editorial and AI search audit
- AI citation opportunity map
- Prioritised 90-day roadmap
- Executive debrief and practical deliverables
Fractional SEO & GEO Lead
Senior search leadership without adding permanent headcount.
- Integrated SEO and GEO strategy
- Editorial and technical roadmap ownership
- Topical authority and reputation building
- Monthly AI citation monitoring
- Commercial KPI review and strategic steering
Team Enablement
Build the capability in-house and make better decisions independently.
Tailored
- GEO and AI search workshops
- One-to-one coaching
- Internal tools and monitoring workflows
- Practical operating playbooks
05 · About
One senior partner from diagnosis to delivery
Julien Gourdon.
Senior SEO consultant and one of France’s early GEO practitioners.
The web is saturated. Everyone publishes content; everyone has access to ChatGPT. The advantage no longer comes from volume. It comes from strategic precision.
With a background in journalism, content strategy and Python development, I started building my own AI citation monitoring and auditing tools as ChatGPT reshaped how people discover brands.
No junior hand-off. No account-management layer. You work directly with me.
Since 2023
Independent SEO & GEO consultant
2022–2023
Head of SEO · Resoneo
2017–2022
Senior SEO Consultant · Havas Market
Background
Journalism · Web content · Python development
06 · Frequently asked questions
SEO, GEO and working together
Frequently asked questions about SEO and GEO consulting
What does an SEO and GEO consultant do?
An SEO and GEO consultant improves how a brand is discovered in traditional search and represented in AI-generated answers. The work combines technical SEO, content strategy, entity signals, authority building and the measurement of citations in tools such as ChatGPT, Gemini and Perplexity.
How is GEO different from traditional SEO?
SEO aims to earn rankings and qualified clicks from search engines. GEO focuses on making a brand understandable, trustworthy and quotable enough to be selected as a source in generative answers. Strong GEO still depends on strong SEO; it adds a new layer rather than replacing the fundamentals.
Is SEO still worth investing in when people use AI assistants?
Yes. AI systems rely on crawlable, authoritative and up-to-date sources. SEO creates the technical access, topical depth and reputation signals that help those systems find and trust your brand, while continuing to generate demand through conventional search.
How do brands earn citations in AI answers?
Brands improve their chances by publishing clear first-hand expertise, structuring content around recognised entities, answering real buyer questions directly and earning corroboration from credible third-party sources. The goal is to become the most defensible answer, not simply to repeat target keywords.
Do you offer training and advisory support?
Yes. I provide tailored GEO and AI search workshops, one-to-one coaching and practical support for teams that want to build their own monitoring, editorial and optimisation workflows.
Why work with an independent senior consultant?
You work directly with the person who diagnoses the problem, sets the strategy and helps deliver it. There is no junior hand-off or account-management layer, which speeds up decisions and makes accountability clear.
Next step
Let’s make your brand easier to find — and cite.
In 30 minutes, we will assess your SEO and GEO potential and identify two or three practical priorities. No obligation.
I reply within one working day.