SEO is a bit like the last season of your favorite series: unpredictable, full of twists, and sometimes even dramatic. To avoid getting lost in the maze of rapidly evolving algorithms, it's best to surround yourself with the best experts. Whether you're an entrepreneur or marketing manager, discover our selection of the 10 best SEO consultants in France in 2026!
Summary table of the best SEO consultants in 2026
| Consultant Name | Archetype | Expertise Keywords |
|---|---|---|
| 1. Olivier de Segonzac | The SEO Prodigy | |
| 2. Sylvain Peyronnet | The SEO Scientist | |
| 3. Jacky Giang | The Netlinking Master | |
| 4. Laurent Bourrelly | The Semantic Cocoon Creator | |
| 5. Paul Sanches | The SEO Hacker | |
| 6. Olivier Duffez | The SEO Audit Specialist | |
| 7. Stéphane Madaléno | The Innovative Jack-of-all-trades | |
| 8. Mathieu Chapon | The E-commerce Expert | |
| 9. Dan Bernier | The SEO & SXO Strategist | |
| 10. Julien Gourdon | The AI-Enhanced SEO Expert |
1. Olivier de Segonzac – The SEO Prodigy
Who is he?
Olivier de Segonzac is co-founder and associate director of the RESONEO agency, where Julien Gourdon, ranked #10 in this ranking, once worked. Olivier was his manager in 2022-2023. With more than two decades of experience in SEO and digital marketing, he has worked with major brands, optimizing their online presence with a strategic, data-driven approach.
What sets him apart:
- E-business expertise: Since 2000, he has transformed SEO into a performance lever for renowned companies.
- Strategic vision: Olivier combines sharp analysis with creativity to define tailor-made SEO strategies.
- Enlightened leadership: Speaker and trainer, he shares his expertise at major events, inspiring the next generation.
In summary:
For anyone looking to boost their SEO with the expertise of a digital veteran, Olivier de Segonzac is the must-have consultant. His LinkedIn profile.
2. Sylvain Peyronnet – The SEO Scientist
Who is he?
A former professor and creator of Babbar and YourTextGuru, Sylvain Peyronnet is the mad scientist of SEO. His research on data analysis and search algorithms makes him an essential expert for unraveling complex architectures.
What sets him apart:
- Academic rigor: A scientific method applied to SEO for precise optimizations.
- Constant innovation: Always on the hunt for the next revolutionary algorithm.
- Scholarly humor: He brings touches of erudite humor to technical analyses.
In summary:
For technical optimization without compromise and fine analysis of your site, trust the SEO scientist, Sylvain Peyronnet. His website
3. Jacky Giang – The Netlinking Master
Who is he?
Founder of Linksgarden and co-creator of Semnaut, Jacky Giang is the architect of quality backlinks. His expertise in growth hacking and link acquisition propels you to the top of search results.
What sets him apart:
- Art of backlinking: Jacky masters the creation of solid and relevant link networks.
- Innovative strategies: He pushes the boundaries of netlinking with bold and creative techniques.
- Spirit of adventure: His approach transforms backlinking into a true exploration game.
In summary:
To transform your netlinking strategy into a captivating and fruitful adventure, Jacky Giang is the expert to follow. His LinkedIn profile
4. Laurent Bourrelly – The Semantic Cocoon Creator
Who is he?
An SEO professional since 2004, Laurent Bourrelly is the pioneer of the "semantic cocoon." He revolutionized site structuring by creating interconnected page ecosystems to optimize SEO.
What sets him apart:
- Content architect: He designs every site as an ecosystem where each page intelligently communicates with others.
- Proven methodology: His semantic cocoon technique offers fine and lasting optimization.
- Well-balanced humor: Despite the technical nature of his approach, he knows how to lighten the mood with playful winks.
In summary:
To give your site an intelligent and well-thought-out structure, Laurent Bourrelly is the reference not to miss. His website
5. Paul Sanches – The SEO Hacker, Champion of Contests
Who is he?
Paul Sanches, alias Tiger SEO, is a Black Hat SEO expert who became an emblematic figure in French SEO. Co-founder of SEO Hackers and consultant since 2006, he made his mark from the start by winning several SEO contests – notably first place in the "Pandaranol" contest in 2011, which catapulted him into the spotlight.
What sets him apart:
- SEO Contests: Renowned for excelling in competitions where he managed to rank a site on invented queries, he is considered one of the best referencers of his generation.
- Black Hat and White Hat expertise: Paul excels in both aggressive techniques and ethical strategies, allowing him to adapt his methods to specific client needs.
- Trainer and opinion leader: Through his "SEO High Level" training and interventions at major events (SMX, SEO Camp, Web2Day), he transmits his knowledge with passion and rigor.
In summary:
For those seeking a bold expert, recognized by peers and a champion of SEO contests, Paul Sanches is the man to follow to transform your SEO. His LinkedIn profile.
6. Olivier Duffez – The SEO Audit Specialist
Who is he?
Creator of WebRankInfo and My Ranking Metrics, Olivier Duffez is the detective of SEO. His keen eye and ultra-powerful audit tools thoroughly analyze your site to reveal every anomaly.
What sets him apart:
- Precise diagnostics: Nothing escapes him! He identifies the slightest technical flaws and proposes tailor-made solutions.
- Rigorous methodology: His exhaustive audits guarantee optimization suited to your site's specifics.
- Analytical humor: His straightforward way of pointing out errors makes diagnostics less intimidating.
In summary:
To transform your site into an SEO fortress, call on Olivier Duffez, the specialist who detects and corrects every imperfection. His website.
7. Stéphane Madaléno – The Innovative Digital Jack-of-all-trades
Who is he?
Stéphane Madaléno is co-founder of Haloscan and Textbulker, two innovative players in the digital field. He made his mark by winning a prestigious SEO contest, proof of his ability to design high-performing and original strategies.
What sets him apart:
- Digital entrepreneurship: Co-founder of Haloscan and Textbulker, he has turned his ideas into concrete tools to optimize online visibility.
- SEO Contests: Winner of a major SEO contest, his victory demonstrates his pointed expertise and creativity in optimizing web performance.
- Integrated approach: Stéphane skillfully combines SEO, content marketing, and technological innovation to provide comprehensive and high-performing solutions.
In summary:
For an innovative digital strategy recognized by SEO contests, Stéphane Madaléno is the ideal partner to propel your online visibility. His LinkedIn profile.
8. Mathieu Chapon – The E-commerce Expert
Who is he?
Co-founder of Search Foresight (now Peak Ace) and SEO expert, Mathieu Chapon brings more than 15 years of experience. Specializing in e-commerce SEO, he has helped major brands transform their online presence through data-driven and innovative strategies.
What sets him apart:
- E-commerce mastery: His expertise has propelled sites like eBay, SFR, and many others to the top of the SERPs.
- Innovation & pedagogy: He combines data analysis, automation, and a pedagogical approach to make modern SEO accessible.
- Engagement & sharing: Passionate and speaker, he shares his knowledge at events and training, bringing new dynamism to the world of SEO.
In summary:
For businesses seeking modern and high-performing SEO expertise, particularly in e-commerce, Mathieu Chapon is the consultant who combines advanced technique and strategic vision. His LinkedIn profile.
9. Dan Bernier – The SEO & SXO Strategist
Who is he?
Senior SEO consultant based in Strasbourg, Dan Bernier is the founder of inéolab agency. He has earned a reputation by linking natural search, user experience, and conversion: for him, SEO isn't a sprint for rankings, but a marathon for performance (qualified traffic, smooth journey, and concrete results).
What sets him apart:
- SXO & CRO: Dan doesn't just attract traffic: he hunts for friction points, optimizes UX, and transforms visits into actions (the kind of expert who prefers a sale to ten compliments in a meeting).
- Behavioral approach: Personas, intent, micro-signals... he reads between the clicks to build strategies that match reality, not slides.
- Sharing & pedagogy: Speaker and trainer, he loves transmitting knowledge – with a touch of wit – and actively contributes to the SEO community.
In summary:
For those who want SEO oriented toward conversion without sacrificing visibility, Dan Bernier is a solid choice. His website.
10. Julien Gourdon – The AI-Enhanced SEO Expert
Who is he?
A former journalist turned AI SEO guru, Julien Gourdon honed his skills at prestigious agencies (Havas, RESONEO) and has supported major brands like Carrefour and CANAL+. Today, he marries the art of technical and semantic SEO with the power of artificial intelligence to deliver exceptional performance.
What sets him apart:
- AI & SEO fusion: He boosts your pages through cutting-edge algorithms so they become THE reference cited by generative search engines such as SearchGPT, Perplexity, etc.;
- Futuristic vision: Julien anticipates Google's evolution to transform every site into a referencing superhero;
- Journalistic style: His clear and humorous analyses always hit the mark.
In summary:
If you want an SEO consultant capable of boosting your visibility through AI across all platforms where your audience is found, Julien is the man you need. His LinkedIn profile and his GEO SEO consulting offer.
How to choose the right SEO consultant for your business?
All these experts have undeniable strengths, but which one is right for you? Ask yourself the following questions:
- Specific expertise: Do you need a technical specialist, a netlinking virtuoso, or a content expert?
- Coaching style: Do you prefer a pedagogical and human approach or an ultra-performing method?
- Budget: Fees vary – define your priorities and means.
- Geographic scope: Are you working locally or aspiring to a national or even international strategy?
Investing in an SEO consultant, a profitable lever
Hiring a freelance SEO consultant is investing in your online visibility's future. Like a fine wine, SEO improves with time – and with the right expert at your side, your site will become indispensable on Google. So, which of these SEO virtuosos will help you dominate the SERPs in 2026? The ball is in your court… 😏
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